Shocking video of Polar Bears falling out of planes, to their death… and it’s your fault.

Like I didn't have an irrational fear of flying before...

OK, so maybe that headline was a TAD bit over dramatic, but you clicked on the link and that seems to be the whole point behind Plane Stupids new ad campaign, in which they hope to levy guilt on those in support of airport expansion. The ad is controversial, but I wonder if it actually creates a bridge between plan travel and personal responsibility? My main problem with these ad is that they never seem to offer any alternatives, other than “stop doing A or B.” I am unsure as to what alternatives could have been offered in the place of air travel, but something would have been better than nothing. Maybe a polar bear flying an airship, blimp or inflated silicon boob? Something!

An airplane engine humming crescendos in the background as polar bears drop out of the sky, slam to the ground and meet their bloody deaths. At first you may be wondering, why am I being subjected to this brutal imagery?

It’s because Plane Stupid has a message for you, and whether it’s effective or not, it’s shocking enough to keep you watching. The video is a new promotional film from the British group that campaigns aggressively to end airport expansion, citing it as a prime culprit in the earth’s changing climate. According to the video, “An average European flight produces over 400 kg. of greenhouse gases for every passenger. That’s the weight of an adult polar bear.”